The 6 Best Email Marketing Software & Platforms For Your Small Business

As a small business, communicating with existing and future consumers is crucial. Your target market must understand who you are, what your firm stands for, and why they should do business with you.

Email marketing is one method for building relationships with your customers and increasing revenues. Sending emails to your client list on a regular basis will help you to reach out to both new and existing customers.

The benefits of email marketing for small businesses is too many to ignore.

That’s why we’ve compiled this list of the best email marketing platforms available right now. Each of the email marketing platforms on our list has a distinct set of features to investigate in order to identify the best email marketing platform for your needs.

Let’s get right into it.

1. AWeber

AWeber helps you develop your business by making it easier than ever to create and distribute stunning email campaigns.

With AWeber‘s strong marketing automation features, you can easily produce marketing emails, surveys, event confirmations, and membership sites for your subscribers.

Grow your audience, sell to them, and connect with them all from a single platform.

Aweber allows you to create landing pages where visitors can join up for your newsletters and mailing lists.

Organize all of the people who have subscribed to your list into distinct categories (like “customers” and “prospects”).

AWeber‘s email marketing software may help you establish customer loyalty using autoresponders if you choose to do so.

Key Features:

  • Create professional-looking emails using unique templates, and test your campaigns before sending them.
  • By broadcasting the most recent blog entries, you may automate the development of email content.
  • Using tagging and dynamic content, you can target campaigns to the proper individuals.
  • Make effective landing pages for individuals to join up for your newsletters and other email lists.
  • Using AWeber‘s branding features, you can guarantee that your brand is visible in all of the emails, forms, and discounts you produce.

Pricing:

There’s a free option for up to 500 email subscribers. The Pro version starts at $16.15 per month.

2. GetResponse

Marketers from a variety of sectors rely on GetResponse, one of our favorite email marketing For small company owners, GetResponse is a sophisticated email marketing platform that provides a wide range of possibilities. In addition to producing surveys and polls, the platform lets you reach out to your consumers through email marketing campaigns, autoresponders, and landing pages.

To help small company owners who don’t have the resources to constantly manage email marketing campaigns, GetResponse offers marketing automation.

Take use of a comprehensive set of tools for managing email marketing campaigns and much more.

GetResponse can help you promote your online shop, from newsletters to autoresponders and landing pages, if you’re engaged in e-commerce.

You may segment your client list depending on certain criteria, and then send relevant emails to the right audience on your list.

GetResponse has a robust feature set targeted on helping businesses expand their brands. Email marketing performance may be tracked using a full analytics solution that includes A/B testing.

Key Features:

  • Email templates, autoresponders, and landing pages are all part of the email marketing toolkit.
  • With marketing automation, you may schedule things to be executed at a specified time and date.
  • If you’re doing paid marketing, GetResponse was designed to assist you keep tabs on how much money you’re making off of those advertising.
  • Your audience may learn more about your goods or services by attending a webinar.

Pricing:

There is a 30-day free trial for GetResponse. The cheapest option is $15 a month.

3. Mailchimp

If you’re searching for a simple-to-use platform, Mailchimp is a great choice.

Mailchimp allows you to keep track of your content and develop a template that you can reuse over and over again.

If you’re looking to engage your customers and expand your company, Mailchimp’s marketing platform can assist.

Based on the information you’ve gathered about your audience, you may send them tailored emails.

To make your email campaigns stand out from the crowd, take use of Mailchimp’s services as a marketer as well.

The different marketing channels at your disposal allow you to effectively construct email campaigns and do A/B testing.

Use the reports supplied by MailChimp to see whether your campaign is successful and failing.

Create an email list with Mailchimp to start communicating with your customers.

Key Features:

  • Create unique, responsive registration forms for your website’s users to join up for your email list.
  • A/B testing is a simple and effective way to discover what works best for your company.
  • When a new client joins your service, you may send them a welcome message with the help of automation tools.
  • The option to apply themes and third-party integrations will help your business stand out.
  • You can simply develop efficient email campaigns based on what works best for your audience if you have the correct information.

Pricing:

2,000 contacts and one audience are included in the free version of Mailchimp. There is a $9.99/month fee for paid programs.

4. Hubspot

There are no design skills required to produce customized and professional-looking emails with HubSpot. Because it’s integrated with HubSpot’s CRM, you’ll have access to up-to-date information on your customers to utilize in your emails.

In addition, you may locate templates that have been shown to increase conversions in the marketplace to further personalize your emails. Its drag-and-drop editor may then be used to make changes to the layout and components like calls to action.

Key Features:

  • A/B testing in order to develop the best email content..
  • As a part of the HubSpot CRM,
  • An easy-to-use template builder.

Pricing:

There are 1,000 marketing connections included in the starting price of $50 per month (if invoiced monthly). For $50 a month, you may get 1,000 more marketing connections.

5. SendinBlue

Using SendinBlue, companies may send and receive text messages and emails. Email marketing platform is one of Europe’s fastest growing.

It’s a really user-friendly platform with great capabilities for creating eye-catching emails. Email marketing newbies will like their editor’s drag-and-drop functionality.

To get started with SendinBlue, you may send transactional emails, set up workflows for automated follow-up emails, and segment users. With AI algorithms, it can also send out bulk emails at the ideal moment for maximum email deliverability.

If you’re looking for a free email marketing service, SendinBlue is the place to go. You may send up to 300 emails every day on their free plan, but they will brand all of them.

The Lite plan costs $25 a month, while the more expensive ones start at $50 a month. SMS may be added to your account, however the cost will be determined by the volume of SMS you want to send.

Recently, they’ve added more complex capabilities like a landing page builder and a sales CRM to their premium subscription. As a result, customers are getting more for their money.

SMTP bulk email marketing is also available from SendinBlue, which you may utilize to power your WordPress site’s automatic or transactional email messages. Email marketing campaigns do not need this, but if you have a huge website and require real-time content-based emails, it’s a wonderful feature to have in your toolbox

Key Features:

  • Your customers’ email history will never be lost thanks to a shared inbox.
  • More than 60 responsive email templates.
  • Integrated CRM.
  • SMS and chat capabilities are already built-in.
  • Email Segmentation – target a smaller set of contacts with a personalized message to
  • increase the relevance of your emails.
  • Using Facebook Ads to find new customers.

Pricing:

To send up to 300 emails each day to unlimited contacts, Sendinblue is free. Pricing for up to 10,000 emails every month begins at $25 per month.

6. Omnisend

If you’re seeking for a strong omni-channel marketing automation system, Omnisend is the answer.

They provide one of the most generous free email marketing plans since it includes all of the key features including pre-built automated workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + online push notification.

In contrast to most other free email marketing plans, the Omnisend free plan includes almost everything. This shows how confident the company is in their value offering. You’ll need to upgrade to a premium plan when your contact list expands.

It is possible to use Omnisend with all of the most major website builders and e-commerce systems. Other business tools, such as live chat software, help desk service, and more may also be integrated with them.

We found Omnisend’s pre-built eCommerce marketing automation processes to be the most impressive feature of their service. This includes emails like as welcome emails, cart abandonment emails, cross-sell emails, and more.

Using their email builder is a breeze and comes with a wide variety of email themes, allowing you to construct visually appealing and consistent campaigns. You may use the advanced targeting and segmentation options to customize the email once it has been put up.

In addition to the fact that Omnisend has SMS built-in, many customers like the fact that they may send messages in 209 areas across the globe using the service’s SMS function.

Key Features:

  • Emails that look professional and are simple to personalize may be created without coding thanks to a collection of pre-made templates that you can use for your next campaign.
  • A library of pre-built processes for each stage of your customer’s journey.
    The ability to target specific audiences across all of Omnisend’s channels via segmented targeting.
  • Forms and pop-ups are helpful in generating new leads.
  • Sales are tracked and successful campaigns are identified using reports and analytics.

Pricing:

Up to 15,000 emails per month / 2,000 emails per day are included in Omnisend’s free plan. When paid yearly, the cost is $16 each month. SMS is an extra charge, even if you’re on a more expensive plan that includes SMS credits.

Choosing the Best Email Marketing Platform

When it comes to choosing the correct tool, it might be difficult. Choosing an email platform is a big decision, and there are many factors to take into account. The best strategy to choose a new email marketing platform is to establish a list of what your company requires and wants to achieve with email marketing.

A decent email marketing platform should include the following features:

Lead Nurturing

While it’s fantastic if people sign up for your email lists, nurturing leads into customers is the only way to create a healthy company.

When it comes to email marketing platforms, you want one that streamlines the process for both you and your customers. These follow-up messages and automated rules should be easily accessible so that new subscribers are properly fostered when they join your list.

The size of your business, and the amount of money you generate from each transaction, dictates which email marketing software you should choose.

Rules, processes, task assignment, and individual contact reminders are all included in this.

Landing Page Builder

There are several email marketing packages that feature landing page software that can be used to create mobile-friendly landing pages with custom form fields, headers and body text.

Before making any final decisions, be sure that the email marketing platform you chose provides at least basic page building capabilities, even if the extra options inside a builder are desirable.

Landing page builders may choose from a wide variety of email marketing platforms, so knowing exactly what you need is critical.

A/B Testing Features

There are occasions when you don’t know what kind of subject line or offer your audience responds to best. Use A/B testing to see if you can improve your marketing by comparing your hypotheses and finding out which messages get the most attention.

In order to evaluate what works best, receive accurate data, and improve your campaigns over time, you should seek for an A/B testing tool that is simple and easy to use.

Conclusion

Customer lifetime value is higher with email marketing than with any other channel, making it difficult for organizations to ignore.

For businesses, email marketing services are the (not so) hidden weapon they need to connect with their customers and grow their brand recognition.

In this hypothetical situation, you may be interested in learning how email marketing might benefit your small company. Once you’ve identified the most critical qualities, all you have to do is weigh your options and make a final selection.


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Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind. This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our privacy policy.

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